Selected work · In depth

Four builds. Four very different kinds of ambition.

The surface matters — so does everything underneath it. A closer look at the strategy, design and systems behind work built to earn attention and keep it.

Cosmetics and beauty e-commerce website designed by Social Edge

Case 01 — Cosmetics & Beauty

A storefront that sells the feeling first.

Beauty is bought with the eyes. We built a dark, editorial e-commerce experience where full-bleed product photography leads and the interface stays out of the way — then wired it to a conversion path that takes a first-time visitor from "collection" to checkout in three taps.

Art direction
E-commerce build
Conversion copy
Product photography direction

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School and education website designed by Social Edge

Case 02 — Schools & Education

An admissions engine, not a brochure.

Parents don't browse — they evaluate. We restructured the entire site around the questions families actually ask: programmes, fees, safety, outcomes. Every page ends with a clear next step, and local SEO puts the school in front of "near me" searches the moment intent appears.

Information architecture
Web design & build
Local SEO
Enquiry funnels

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Wellness clinic website designed by Social Edge

Case 03 — Wellness & Clinics

Calm design that earns clinical trust.

Healthcare audiences punish anything that feels salesy. This build pairs a soft, reassuring visual language with rigorous content structure — treatments, practitioners, proof — and a booking flow that works as well from a phone in a waiting room as it does from a desktop.

Brand refresh
Patient-first UX
Booking flow
Content system

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Automotive dealer website designed by Social Edge

Case 04 — Dealers & Services

Built to turn searches into showroom visits.

High-ticket, high-consideration, fiercely local. We combined a fast inventory-style site with performance campaigns and remarketing — so the brand shows up at every stage, from the first "best dealer in town" search to the moment someone is ready to walk in.