Branding & Identity
Distinctive brand identities built for recall — from first sketch to full guideline system.
01 Overview
Branding is more than a logo. It's the whole experience — your signage, your Instagram grid, the tone of your replies, the paper your business card is printed on. Done right, people remember you before they remember your name.
We build identities designed for recall: research-backed positioning, a distinctive mark, a colour and type system that works everywhere from a shopfront to a story frame, and guidelines that keep it consistent long after handover.
02 What you get
Outcomes, not activity.
A mark built for recall
A logo system that works at every size — app icon to hoarding — in colour, mono and reverse.
A system, not a one-off
Colour, typography and layout rules that make every future design decision faster and more consistent.
Guidelines your team can use
A practical brand book any designer, printer or intern can follow without diluting the identity.
03 Scope
Everything included.
- Logo Design
- Brand Identity
- Brand Guidelines
- Color Palette
- Typography Selection
- Stationery Design
- Brand Positioning
Every engagement is scoped to your goals and budget — fixed-scope projects are 50% to begin, 50% on completion. See our payment policy.
04 How it works
A process you can see.
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01
Discovery
We dig into your business, market and competitors to find the position only you can own.
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02
Concepts
Two to three distinct identity directions, each presented in real-world contexts — not just on a white slide.
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03
Refinement
Your chosen direction is refined across colour, type and applications until it clicks.
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04
Delivery
Final files in every format, plus brand guidelines and stationery — everything you need to own it.
Good questions
Asked before you ask.
How long does a brand identity take?
Typically three to five weeks from kickoff to final files, depending on how many applications (stationery, signage, social templates) are in scope.
What if we just need a logo?
We offer logo-only scopes, but we'll always be honest: a logo without a system tends to fall apart in use. The guidelines are what keep your brand consistent.
Do we own the final artwork?
Fully — on final payment you receive all source files and complete ownership of the identity. We may showcase the work in our portfolio unless you ask otherwise.
Pairs well with
Services that compound.
From the journal
Related reading.
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